12 Australian Identity


An identity is who or what a person or thing is. Your identity defines who you are. It is a self-representation of your interests, relationships, social activity and much more. Our sense of identity is impacted by various factors, including our experiences, relationships, and our environment. The journey to find identity can often be a struggle, since we ask ourselves, ‘who am I?’ vs. ‘who do others want me to be?’ 

The point in our lives where we define our own identity is completely subjective, meaning that it is our personal view that influences our decisions. The issue of identity has consumed humans for many generations and will remain a key turning point for many to come.

What gives us our Identity?

can be defined as anything, depending on what you wish others to perceive and also how others wish to perceive you. Listed below are some examples of ‘identities’:

  • Career identity : Lawyer, nurse, environmentalist, politician
  • Family identity : Father, mother, older sister, nephew, cousin
  • Skills identity : Athletic, intelligent, leader, listener
  • Cultural identity : History, tradition, religion, gender, ethics, language
  • Social identity : Peer group, clique, gang, club, mob, social class
  • Ethnic and National identity: appearance, country of origin, national values

Note that people do not just possess one concrete identity. We are neither just a doctor nor an entrepreneur, but also someone who loves music and likes to dine out.  In different situations, we may alter our identity accordingly to the environment and the people. For example, you may be lively with your primary school friends, yet more reserved and serious with your high school friends. This is usually due to our innate desire to fit in; sacrificing or amending our identity to do so.

Visual Texts

Australian Tourism Advertisement
20 Superbowl “Crocodile Dundee” Chris Hemsworth.  

“I Still Call Australia Home”
1999 QANTAS advertisement 

Australia Day Lamb Advertisement

Tourism and Chris Hemsworth